Obama's victory speech vs. the other candidates' speeches

Sen. Obama's victory speech in Iowa is at http://my.barackobama.com/page/content/iowavictoryspeech/; the text is at: http://www.barackobama.com/2008/01/03/remarks_of_senator_barack_obam_39.php

 

A friend commented on it vs. the other candidates' speeches:

Chicago is definitely an electric place to be this morning.

As a writer, what was most interesting to me was the tone, manner and grammar of each of the speeches.

Edwards used the convention of naming a few real americans, in the third person, and asking the country to identify with them.

Hillary spoke nearly entirely in the first person, with all of her power statements starting with "I".

Huckabee spoke at length about "we".

And then Obama took the stage.  And the first words out of his mouth were about "you", the single most effective word in advertising.  He focused on "you", on what the audience had accomplished.  And I think it will make all the difference.