Surprise Me Most
If I were advising the candidates, I’d tell them to double down on weirdness. Obama needs to occasionally criticize his own side. If he can’t take on his own party hacks, he’ll never reclaim the mantle of systemic change.
Surprise Me Most
None of us have ever lived through an election at a time when 80 percent of voters think the country is headed in the wrong direction. But now that we’re in the thick of it, a few things are clear. From voters, the demand is: Surprise Me Most. For candidates, the lesson is: Weirdness Wins.
Last winter, Barack Obama succeeded by running a weird campaign. He wasn’t just a normal politician aiming for office, he was going to cleanse the country of the baby-boom culture war mentality. In his soaring speeches, he denounced the mores of both the Clinton and Bush eras and made an argument for unity and hope over endless partisan warfare.
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